| Project | Movie posters NSN |
| Client | Jordi Mollà |
| What? | Concept, art direction, design |
| Links |
http://www.jordimolla.com/ |
The Movie No Somos Nadie by Jordi Mollà is the story of two panhandlers that soon find themselves in over their heads when they stumble upon an opportunity to redeem themselves and perhaps the entire planet. The world appears to suffer from rampant poverty, violence and spiritual desperation and the relentless news media force-feeds these images to the Spanish people. A popular reality television show lets the audience decide between life or death for suspected felons, and one of the opportunistic panhandlers attempts to escape poverty through this sensational TV program.
It is about all those anonymous people that are capable of anything to become famous. The communication campaign consisted in announce the movie progressively to create expectation. The text that accompanied the posters was: “The T.V. is looking for it’s next star. Go for it.” They gave clues to what the movie was about. We picked 3 polemic characters, a punk with an aggressive attitude, a wrestler and a hybrid travesty-stripper. This campaign was the theme of conversation during the 15 days that the movie promotion lasted.
