| Project | Event Identity |
| Client | Modafad |
| What? | Concept, art direction, design, production |
| Links |
http://www.fadweb.com/ |
Modafad is an association that concentrates on organizing events to promote up-and-coming young designers. Organizes MerkaFAD and PasaFAD as part of Barcelona International Fashion Week. This edition had Charter trips as a theme, and the influence that traveling has on fashion. We created an aesthetic based on the world of the airlines. An airsick bag with the menu printed on it held the invitations that looked like airline tickets, and the clothing tags were reminiscent of the suitcase tags and the banners to the on-board instructions.
