| Project | Costume design for promotion |
| Client | El Terrat |
| What? | Concept, art direction |
| Links |
http://www.knorrvie.com/ |
Knorr Vie is a beverage that contains 50% of the suggested daily fruit and vegetable intake. For this promotional campaign they wanted to place 50 extras dressed as fruit giving out samples in major Spanish cities streets. The assignment was to design the half-fruit costumes, getting away from the typical “fruit-costume”. The idea was to produce pixel-fruits as if they had come out of an Arcade game. With a water cutting system, we could cut fruit sections in foam to create the fruit. Finally, the client decided not to go through with the product sample action, only the advertising campaign. For this project I counted on the collaboration of Estanislau Mateu.
